Sardine Market grew out of Truly Market in Canada.
For years, our work has centred around nutrition, thoughtful sourcing, and helping people make better choices about what they eat. Behind it is also years of experience in international sourcing, importing, and distribution.
Truly taught us to understand food through ingredients and nutrition. Over time, that curiosity naturally moved beyond what is good for you to what tastes good, how it is made, and what deserves a place at the table.
Nutrition is the day job. Travel is the side obsession.
Mavis, a nutritionist and the founder of Truly Market, has worked with many clients from Hong Kong through private consultations over the years. Outside of work, she is almost always exploring somewhere — wandering through local markets, finding small shops, drinking coffee, and inevitably turning over a package to read where it came from, what is in it, and how it was made.
Our interest in food has never stopped at sourcing.
Our team also created Marrowfellow, a food and dining concept built around ingredients, cooking, and flavour. Through pop-up dining events, we have had the chance to take ingredients we love and turn them into dishes served directly to our guests.
Those experiences shaped the way we choose products today.
We look at ingredients, provenance and craftsmanship, of course. But we also ask simpler questions:
Does it actually taste good?
How would we eat it?
Would we go back for it again?
We are less interested in how famous a brand is than whether it deserves a place in our own pantry.
It might be a tin of conservas discovered in Portugal, olive oil from a small producer, a bag of specialty coffee we could not stop thinking about, or something we have come to love after years of living in Canada that simply made us think:
“Hong Kong should have this too.”
So we brought together what we have learned through nutrition, cooking, sourcing and travel — and brought it home to Hong Kong.
That is how Sardine Market began.
Everything we bring in is something we have looked into, tasted and genuinely enjoyed — something we would happily bring home to our own table.
Truly Market, rooted in nutrition.
Marrowfellow, rooted in food and flavour.
Sardine Market, bringing good things to the table.
From Europe & Canada, back to Hong Kong.
